Over time, many cafes have come into existence, in fact, in the capital city, and the alone number of café outnumbers the libraries in the whole of Thimphu. Today several firms deliver food at our doorsteps like Pie Wheels4Meals and Dish@Door. The couple – Purba, 25, and her husband Ugyen Jatsho, 29 – decided to look out of the ordinary window for new business opportunities. Upon researching market segmentation and validation regarding the mobile food vehicle, they found out the unique way of catering food to the customer, that was by catering food on wheels.
A mobile food truck business is a great way to expand existing restaurant sales or break into the food industry. While food trucks have traditionally been associated with simple fares like sandwiches, hot dogs, or ice cream, today’s food truck business has exploded into a cornucopia of gourmet treats. Today, restaurant food trucks offer every kind of cuisine and dish from Kung Pao Chicken to gourmet cupcakes to smoked BBQ ribs.
One of their mission was also to create employment opportunities and rightly so today the owner of the food truck has employed three youth. The founder of this unique service has also committed to donating 10% of the profit gained from the company to old age orphans again. With the introduction of Food on Wheels, few Bhutanese people have mixed feelings over the existence of the western food concept in Bhutan and that the practice encourages trash disposal.
However, many people are excited about the food on wheels business. The new style of the eatery will only contribute to the knowledge-based on the culture of western culinary and gastronomy experiences among Bhutanese.
Today, Food trucks are one of the most popular restaurant concepts. Compared to restaurants, they offer low start-up costs and low overhead. However, a food truck is still a business and as such, requires hard work and dedication to be successful.
This article first appeared in Daily Bhutan. Click here to go to the original.